About This Webinar

In this live session, you’ll learn why price shoppers gain the upper hand long before numbers are discussed and how advisors unintentionally slip into order-taker mode. We’ll break down how authority is communicated through positioning, tone, and structure so advisors stop chasing decisions and start leading them. This webinar builds awareness of authority based selling, while the full workshop is where advisors practice real scenarios and install the skills that turn them into trusted guides.

Date: Thursday, February 19

Time: 2:00 PM Eastern

Host: Eddie Estell

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"Eddie’s Mental Mechanics Workshops and 1:1 coaching sessions changed the way our team approaches conversations with customers. The training is practical and immediately usable on the floor. You can see the shift in confidence and consistency almost right away. He has a way of breaking down communication and mindset so advisors understand not just what to say, but why it works and how to apply it every day."

Chris Devereaux - GM /Crook’s Tire & Auto - Senoia, GA

Get Registered for the March 11th Workshop Now!

Advisors learn how to maintain authority during price conversations, prevent comparison-based selling, and overcome objections without defensiveness. The focus is on leading the buying process instead of reacting to it.

*3-Session Workshop for 1 hour and 30 minutes each session

Pre-Register for March 11th Workshop